011 4165 3612; 4165 2117 | consult@sams.co.in

Job Description

Consultant- Social Media Officer

John Snow India Private Limited (JSIPL)

New Delhi

1. POSITION(S) VACANT: Consultant- Social Media Officer, John Snow India Private Limited (JSIPL), New Delhi




John Snow India Private Limited (JSIPL) is a subsidiary of John Snow, Inc. (JSI), a health care consulting and research organization dedicated to improving the health of individuals and communities in the U.S. and around the world. JSIPL’s mission is to improve the health of underserved people and communities and provide a place where people of passion and commitment can pursue this cause. For more than 40 years, Boston-headquartered JSI and its affiliates have provided high-quality technical and managerial assistance to public health programs worldwide.


JSI has implemented projects in 106 countries and currently operates from eight US and 81 international offices, with more than 500 US-based professionals and 2,700 host country staff. In India, JSIPL implements and manages several public health projects in maternal, child, and newborn health, supply chain logistics, immunization, digital health, and HIV. Please visit our website at www.jsi.com to find out more about our work.


For more information, please visit https://www.jsi.com


About the Project


Under a USAID grant, JSI has been mandated to provide technical assistance to the Government of India and State governments of select states to identify challenges and facilitate feasible solutions to address them to rapidly ramp up COVID-19 vaccination in the country, aligned with the prevalent Government of India policy. John Snow India Pvt Ltd (JSIPL) will be the lead partner to aggregate, coordinate, and support the National and State Governments with the technical assistance required to facilitate the scale-up of COVID-19 vaccination in the population, supported by several sub- partners. The interventions will support demand and supply-side acceleration at the national, state and sub- state levels. The technical assistance areas will be flexible and depend upon the needs expressed by the national and respective state governments and include but are not limited to supply chain, digital health, technology support, last-mile delivery, micro-planning, demand generation, data analysis, workforce expansion, and other areas.




JSIPL is urgently looking for a Consultant- Social Media Officer who, under the supervision of Risk Communications Lead, will be required to create and influence human perceptions and garner an impact for a wider public outreach through the social media platform(s) and promote balanced, evidence-based discourse for COVID-19 vaccination at the national and state level. The Social Media Officer will design and execute social media communication campaigns centered around vaccine eagerness and hesitancy and manage misinformation/rumors for augmenting demand generation, risk communication, social media visibility for promoting last mile connectivity to accelerate COVID-19 vaccination specially among vulnerable populations. This is a full-time position based in New Delhi.


Reporting to Risk Communications Lead, the Consultant will perform the following duties and responsibilities:


Key Roles and Responsibilities:


(1) Create a comprehensive & engaging Communication work plan including social media plan for spreading awareness about the needs, benefits, and safety of the COVID-19 vaccines. The plan to address Immunization division at national and state level, through NGO partners, media partners and other relevant stakeholders, to accelerate vaccination coverage. Address misinformation and rumors around vaccines, in consultation with the Risk Communications Lead;

(2) Coordinate communication activities including editorial initiatives , including designing and editing various publications, and take the overall responsibility for content development for multiple media platforms;

(3) Create engaging multimedia content across multiple platforms;

(4) Manage the day-to-day handling of different communication & social media channels (such as LinkedIn, Facebook, Twitter, Instagram, and YouTube ) and others as required, adapting content to suit different channels;

(5) Oversee, plan and deliver content across different platforms using scheduling tools such as Hootsuite;

(6) Coordinate communication activities across state and national teams;

(7) Identify opportunities for showcasing project work with different stakeholders;

(8) Form key relationships with influencers across the social media platforms;

(9) Manage and facilitate social media communities by responding to social media posts and developing discussions;

(10) Develop social media communication protocols, SOPs, and internal plans for government officials at the national and state levels, NGO partners, private partners and other stakeholders;

(11) Track/ create database of the macro, micro and nano influencers/social media champions from diverse areas of work, compose human-interest stories, develop Project stories/best practices and news about the projects’ most important achievements to be placed in the national level social media;

(12) Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights. Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity;

(13) Facilitate training sessions to evaluate the current social media strategy around vaccination and provide recommendations for improvement;

(14) Prepare reports, presentations, correspondence, meeting agendas as needed;

(15) Undertake travel as per the activities of the project.




Qualification and Experience:


(1) Post Graduate in Journalism, Social Sciences, Public Policy, Public Health or related fields;

(2) 6-8 years of post qualification experience in social media management, with demonstrated history in executing online social media campaigns, curate social media messaging and analyzing social media trends;

(3) Experience of working with international non-profit organizations will be an advantage.


Skills and Competencies:

(1) In-depth understanding of the range of social media platforms, for promotion and awareness generation;

(2) Strong copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques;

(3) Knowledge of search engine optimisation;

(4) Project and campaign management skills;

(5) Knowledge of various social media tools, public health issues, immunization programs, and advocacy;

(6) Sound understanding of the national COVID-19 response and vaccination programs;

(7) Exemplary written communication skills and a thorough comprehension of Hindi & English language principles, style guides, and editorial best practices;

(8) A narrative instinct for crafting messages/tweets in a way that emotionally and psychologically connects with audiences;

(9) Keen attention to detail and accuracy, with the ability to keep track of large sets of information;

 (10) Experience of working with the government/public health organizations in a similar capacity would be an advantage.




Gross compensation for the position is attractive. Please note that the offer made to the selected candidate shall be commensurate with qualifications, experience, and salary history.


6. LOCATION: New Delhi




8. DURATION OF CONTRACT:  This is a full time consultancy position till January 2023, extendable based on project extension.




Strategic Alliance Management Services P Ltd.
1/1B, Choudhary Hetram House, Bharat Nagar
New Friends Colony, New Delhi 110 025
Phone Nos.: 011- 4081 9900; 4165 3612




Eligible candidates interested in the position are requested to apply using the link https://recruitment.samshrm.com/JOBS/JSI at the earliest.


Interested candidates are requested to apply immediately. Interviews with promising candidates will start before the closing date.


Please note only shortlisted candidates shall be contacted.


JSI India subscribes to a policy of equal opportunity. Applicants for employment will not be discriminated against on the basis of age, race, color, national origin, caste, ancestry, creed, religion, gender, disability, marital status, sexual orientation, sexual preference, genetic information, political affiliation, or military status (special disabled veterans or veteran status) in any employment decisions.