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Job Description

State Coordinator- C4D

International Development Agency


1. POSITION VACANT: State Coordinator- Communication for Development (C4D), International Development Agency, Bhubaneshwar, Odisha


Our client is a respected, International Development Agency (IDA), that works across the globe to promote children's survival, protection and development.



All major government schemes and programmes in Odisha recognise the need for communication interventions to improve programmatic outcomes and maximise results. Social and Behaviour Change Communication (SBCC), especially inter-personal communication (IPC), community dialogue, community mobilisation and mid-media are increasingly gaining programmatic focus and each programme has also allocated funding for communication interventions at community level focusing on social and behaviour change. While all departments have a strong component of communication/IEC, most departments do not have a dedicated cadre of communication personnel to carry out this job. It therefore becomes imperative for communication interventions to be tactically mainstreamed into their policy formulation and programmatic areas. Furthermore, there is a need to identify a potential cadre from within each department who would plan, design and implement communication activities in line with the mission of the concerned departments.


This not only requires strategic technical support but regular and consistent follow up, coordination, convergence and handholding support to departments and directorates there in considering that social and behaviour change, social empowerment, social accountability are increasingly getting recognised as critical to development, the role of communication for development becomes extremely significant. Barring Health, other departments like Women and Child Development, Labour, Panchayati Raj, NRLM, RDD – OSWSM do not either have dedicated or designated personnel, activities or a cell that could support to plan and implement communication activities, despite high allocation of funding for communication. This results in either communication funds not being used or communication funds being redirected for spending on other activities. There is also a visible lack of capacity amongst personnel who are often dispensed to do communication.


Structured approaches, systematic communication interventions, strengthening systems and institutions to deliver communication would go a long way in achieving programmatic results along with bringing about sustainable change in the quality of life all people, however, predominantly for young people in poor and marginalised communities. In Odisha, 50% mothers practice exclusive breast feeding; 44% children below three years are undernourished; Just about 22% of the population washes its hands with soap at critical times; 4.5% children are out of schools. The IMR in Odisha is presently at a high of 57 and maternal mortality rate at 258/100,000 births. On HIV & AIDS situation, Odisha is still a low prevalent state but highly vulnerable. Only 12.6% women have comprehensive knowledge of HIV and AIDS.


All programme strategies highlight the need for an integrated, evidence-based behaviour change strategy, using life stages and continuum of care approach to address the socio-cultural barriers and to help in acceptance and adoption of preventive practices and appropriate care seeking. It also emphasizes that an appropriate Communication strategy – including BCC and Advocacy would also address issues that underlie the low uptake of social services, for example entitlement to health services, women’s autonomy and availability of nutrition care services to adolescents, entitlements and rights of the child.


Communication interventions at state level would require:

(1) Sensitize policy-makers and influencers;

(2) Support to strengthen institutional mechanisms to plan and deliver communication interventions;  

(3) Mobilize people and civil society groups, professional bodies, media, young parliamentarians and private sector to create awareness and seek accountability;

(4) Strengthen institutional BCC capacity to generate demand for social sector services and promote healthy self-care and care-seeking behaviors among women, families and other community influencers.


The IDA in Odisha is one of the lead partners responsible for providing technical assistance to coordinate activities on communication to lead departments working in the social sector area including health, nutrition, water and sanitation in convergence with panchayati raj and labour.


In Odisha the C4D section of the IDA is mandated to support different departments in designing and implementing communication programmes through institutionalised systemic processes to achieve the objective of improving demand for services, people’s participation in the development process raising social and political accountability of communities and representatives to bring about a social change that affect the life of children and adolescents.


In order to support the above, the IDA Odisha proposes to engage a state level consultant to support strengthening communication institutions and creating coordination opportunities between critical departments Health, DWCD, PRD Education, labour to leverage capacities, personnel and budget for conducting communication interventions. This would also entail capacity building of critical stakeholders and building a communication cadre.



The State Coordinator- C4D (SC-C4D) shall be responsible for providing technical support to the Director SIHFW and the State Communication Manager to implement the institutional strengthening plan of CoE, SIHFW. This would also include developing and implementing mid and long-term communication action plans outlined by CoE, SIHFW and IDA.


The SC-C4D shall support in systems strengthening through development of convergent communication plans and roll out through capacity building of district level, mid managers and frontline functionaries including effective monitoring of programmes with a focus on WASH. The SC-C4D shall also support the establishment of DPMU for Communication and CoE for Communication and Training for WASH at IGTRC including mechanisms to strengthen BCC Cells for convergent community mobilisation in districts. 

Key Deliverables:

(1) Provide support in coordination of integrated communication activities between different departments to plan and implement communication interventions using their funds;
(2) Provide support in planning, coordination and implementation of capacity building of communication personnel including media and key influencers at state and block levels; Facilitate the training and capacity building of NGOs and CBOs at state level to roll out and implement SBCC strategies at community level through the creation of resource pools at state and block level for different departments;

(3) Facilitate the development of curriculum, adapting training curriculum and develop a plan of action to train supervisory and middle level government functionaries as well as Frontline Worker Master Trainers on SBCC and other behaviours relevant to child rights and protection;

(4) Ensure communication cells departments are functional with communication personnel at state and district levels to monitor intensive communication activities implemented for SBCC in the state but especially in the 10 HPDs;

(5) Institutional strengthening - CoE for communication for improved demand for Child Survival;
(6) Capacity building of key stakeholders to ensure improved delivery of training at district and sub- district levels;

(7) Coordinate between departments and support integration of communication activities into CoE SIHFW;

(8) Support in implementation of the monitoring framework for the CoE- NHM PIP for the year 2019-20;

(9)  Support CoE SIHFW to draft NHM PIP for Communication and Training Activities;

(10) Support content development for different Health and Nutrition Programmes;

(11) Support implementation of state campaigns;

(12) Support implementation of Sampurna Barta 




Advanced degree in communication/ social sciences/ media


(1) Minimum 10 years of demonstrated experience in training government functionaries and CSOs at National and State level, preferably in communication of health sector;

(2) Good knowledge of the NHM, RI, ICDS and WASH programmes;

(3) Knowledge of RMNCH+A & Odisha strategy for accelerated reduction of IMR & MMR strategy is interventions is must

(4) Knowledge of national training guidelines on Maternal New Born Care, Routine Immunization is essential


Skills and Competencies:

(1) Demonstrated experience in handling and coordinating media preferably in Odisha

(2) Good writing skills in English and in Odia, inter personal communication and advocacy skills;
(3) Excellent verbal communication and facilitation skills to be able to draw input from a wide range of stakeholders, including government partners, academic centres, NGOs and technical experts;
(4) Demonstrated ability to balance priorities and meet deadlines;
(5) Ability to work in teams;

(6) Familiarity with social, online media;


5. ESTIMATED TRAVEL: Travel to 8 districts for approximately 12 days in a month for the achievement of the listed deliverables within state.




The SC-C4D shall be hired on a consultancy contract through Strategic Alliance Management Services P Ltd. (SAMS), a respected HR Agency.




Remuneration payable to the selected candidate in the form of professional fees shall be attractive and in alignment with market norms.


Applicants are required to provide details of salary history, as well as expected remuneration for the position, in the online application form, comprising:


(a) Monthly Professional Fees and

(b) Daily Subsistence Allowance (DSA) for field travel outside the duty station.



(1) The above elements shall be a key input into the selection and negotiation process;
(2) Candidates are expected to have their own laptops and be internet connected and these items shall not be provided.



8. LOCATION: Bhubaneshwar, Odisha


9. DURATION: The successful candidate shall be issued a consultancy contract from the date of joining till December 31, 2019.






Strategic Alliance Management Services P Ltd.
1/1B, Choudhary Hetram House, Bharat Nagar 
New Friends Colony, New Delhi 110 025
Phone Nos.: 011- 2684 2162; 4165 3612 



Eligible candidates interested in the position are requested to apply using the link by or before February 15, 2019.