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Job Description

District Social and Behaviour Change Communication Consultant

International Development Agency

Malda and Purulia

1. POSITION(S) VACANT: District SBCC (DSBCC) Consultants (Two Vacancies), Malda and Purulia, International Development Agency, West Bengal



Our client is a respected, International Development Agency (IDA), that works across the globe to promote children's survival, protection and development.



The Communication for Development (C4D) Programme plays an important role in helping the IDA achieve goals set in the current Country Programme (2018-22) through the outcomes set for six programmatic areas, including Disaster Risk Reduction, under Programme Effectiveness. Pursuing the strategic approach of capacity development and system strengthening, C4D provides technical support for the institutionalization of Social and Behaviour Change Communication (SBCC) to Malda and Purulia District administrations for the effective implementation of Information, Communication and Education (IEC) components of different flagship programmes, including prevention of malnutrition among children, women and adolescents through the District SBCC Cell.


Vacancies for District SBCC Consultants have arisen in Malda and Puralia districts of West Bengal. The developmental needs in the context of the C4D programme in each of the two districts are outlined below:   


MALDA DISTRICT: Malda is one of the most backward districts in West Bengal with very poor development indicators for children. It has a population of over 3.98 million population, 42% of which belongs to the Muslim minority and 20% and 7%  to Schedule Castes and the Schedule Tribes, respectively (Census 2011). The district has high incidence of child marriage (54.8%), low anti-natal check-up (42.5%), 30% children under the age of 12-23 months are not fully immunized (NFHS-4), institutional delivery rate still remains low among various communities and colostrum feeding within one hour of birth is 43.3%. The district shares international borders with Bangladesh and interstate boundaries with Bihar and Jharkhand states. This also adds to the development challenges of the district, particularly with respect to children and women’s rights as they become more vulnerable to trafficking and other forms of exploitation in such geographical and social conditions. These conditions have serious implications for gender inequality.


PURULIA DISTRICT: Purulia district is one of the low performing districts of West Bengal. predominantly populated by socially excluded communities, with 18.29% Scheduled Castes and 18.27% Schedule Tribes, living in underserved and hard-to-reach areas. Purulia’s population growth rate during the decade 2001-2011 was 15.43% with a sex ratio of 955 females for every 1000 males, and a literacy rate of 65.38%, revealing clearly the fact that gender discrimination persists strongly. The district has high out-migration for survival, due to scarcity of livelihood opportunities in agricultural, forestry, mining, manufacturing and/or service sectors. Accordingly, the IDA’s current Country Programme (2018-22), identified Purulia as one of the priority districts for providing technical support to demonstrate effective implementation of SBCC techniques through the District SBCC Cell under the leadership of the District Magistrate.

District-based individual Technical Assistance (TA) by the District SBCC Extender is assessed to be essential for system strengthening and sustainable institutionalization of cross-sectoral SBCC/ IEC, to effectively address the issues highlighted above. It is also needed in districts to achieve desirable results, as envisaged in the IDA’s current Country Programme which cannot be managed remotely. Physical presence of individual TA is absolutely essential in the above districts for effective implementation and monitoring of SBCC strategies including Stop Stunting and Ending Child Marriage. The life-cycle based intervention is important to prevent malnutrition. Accordingly, SBCC interventions on cross-sector issues such as institutional delivery, full immunisation, prevention of child marriage, ODF sustainability and regular school attendance, are important.


Continuation of this technical assistance is very important to strengthen the SBCC capacity of the district administration, especially during the transition phase from individual consultants to institutionalization of SBCC. Women and Child Development (WCD), the nodal Department, other departments and NGOs/ CSOs implementing women and children’s development programmes, are fully convinced about the pivotal role of district based individual TA for capacity development. They want this to continue till the district programmes -  mainly the District SBCC Cell, is properly capacitated in planning, implementation and monitoring of cross-sectoral SBCC/ IEC and evidence is generated confirming the same. In view of this, Nutrition and C4D programmes seeks to continue the deployment of the SBCC Consultant in Malda and Purulia. It should be clarified here that the District Administration fully owns SBCC and shall regularly monitor its activities.


The District SBCC Consultants shall support District SBCC Cell in planning, implementation and monitoring of cross-sectoral SBCC/ IEC and evidence generation on the same. The District Administration shall regularly monitor the activities of the SBCC Cell, including the work plan of the IDA supported district based individual TA.



The District SBCC Consultants shall be responsible for the institutionalization of sustainable SBCC/ IEC within the government and civil society, by way of system strengthening and SBCC capacity development through the District SBCC Cell, a district level SBCC/ IEC hub, already functional in the districts for evidence based cross-sectoral IEC planning, implementation and monitoring, to enhance the demand for services meant for children, women and adolescents.

Key Deliverables:


(1) Support the District Administration through the District SBCC Cell to facilitate 12 convergent meetings for planning, implementation and monitoring demand generation activities of services for children, adolescents and women, under various flagship programmes;
(2) Provide technical support to District Administration to map 1,000 human resources available in different flagship schemes and programmes and develop their IPC/ SBCC capacity to roll-out communications packages like Baro-Kahan, Open Defecation Free (ODF) Suitability, Comprehensive School Safety and Security Programme (CSSSP), Prevention of Violence against Children (VAC) packages;
(3) Facilitate capacity development of 1,000 NSS volunteers, SHGs, religious leaders, elected representatives and parents’ groups identified by District Administration, to change social norms pertaining to children, women and adolescents’ health;
(4) Provide technical support to the District Information and Culture Office (DICO) to develop the capacity of 250 folk artists for the effective dissemination of key SBCC messages through folk performances;
(5) Assist District Health and ICDS by providing supportive supervision of 24 Health and Nutrition Day VHND sessions, for strengthening the demand for nutrition services;
(6) Provide support to line departments for the development of IEC/ SBCC plans for special events, especially for Integrated Diarrhea Control Fortnight (IDCF), Breastfeeding Week, Nutrition Week, Hand Wash Day, School Sanitation Day, Kanyashree Day, International Girls Day, Children Day and HIV/AIDS.




Bachelors’ degree in Social Science/ Communication, or management of human resources.

(1) At least three years’ experience in communication strategy/ materials development in health and related areas;

(2) Prior experience of working with UN Agencies shall be preferred.

Skills and Competencies:

(1) Excellent interpersonal communication skills and ability to work with many partners;
(2) Ability to communicate and write in Bengali, English and Urdu;
(3) Good computer skills with proficiency in MS-Office application software (word-processing/ spreadsheets/ database);
(4) Familiarity with the faiths, beliefs and cultural practices of communities, especially the minority community.


5. ESTIMATED TRAVEL: Approximately 12 days in a month for the achievement of the listed deliverables.




District SBCC Consultants shall be hired on a consultancy contract through Strategic Alliance Management Services P Ltd. (SAMS), a respected HR Agency.




Remuneration payable to the selected candidate in the form of professional fees shall be attractive and in alignment with market norms.


Applicants are required to provide details of salary history, as well as expected remuneration for the position, in the online application form, comprising:


(a) Monthly Professional Fees and

(b) Daily Subsistence Allowance (DSA) for field travel outside the duty station.



(1) The above elements shall be a key input into the selection and negotiation process

(2) Candidates are expected to have their own laptops and be internet connected and these items shall not be provided.


8. LOCATION: Malda and Purulia, West Bengal


9. DURATION: The successful candidate shall be issued a consultancy contract from the date of joining till December 31, 2019.






Strategic Alliance Management Services P Ltd.
1/1B, Choudhary Hetram House, Bharat Nagar 
New Friends Colony, New Delhi 110 025
Phone Nos.: 011- 2684 2162; 4165 3612 



Eligible candidates interested in the position are requested to apply using the link by or before January 27, 2019.